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Empowering Women in Agriculture and beyond: Van Loveren's Commitment

Nestled in the picturesque Robertson Wine Valley, the Van Loveren Family Vineyards epitomize tradition and family values. While upholding these values, we are also dedicated to creating an inclusive environment where everyone can thrive, free from the traditional barriers of gender. Our commitment to empowering women in the workplace extends beyond our vineyards, enriching the broader community. Spanning three generations, we have recognised the vital role of women in all sectors of the wine industry in South Africa.


Van Loveren’s history of strong women


Christina van Loveren

These three generations include Christina Van Loveren, a courageous young woman who left family and friends in Amsterdam to travel to South Africa by ship in 1699 and follow love and adventure. We honour this extraordinary woman daily with one of our premium wine ranges.


Jean van Zyl

In 1939, Christina’s descendant, Jean van Zyl, married into the Retief family, becoming the matriarch of Van Loveren Family Vineyards. It was she who persuaded her husband to name the farm after Christina. Jean brought to life the vision of wine tastings that engage the community, developed the staff in her care, raised a family, and managed the expansive Van Loveren gardens that we enjoy today.


Penny and Shan Retief

Ouma Jean raised two sons and took over the management of the farm when they were old enough. They married Penny Carse and Shan Bussell, who worked together to ensure that the women of the local Robertson community thrived thanks to the Family Vineyards. Continue reading to discover more about their Kenna Club later in this article.


A few of our Achievements

Van Loveren is dedicated to carrying on the legacy of these remarkable women. Here are just two of the ongoing projects we are actively involved in.


Fairtrade Award

Van Loveren earned Fairtrade accreditation in 2011 for our dedication to improving production and trading conditions for farm workers and disadvantaged employees. 


However, it was our unwavering dedication to gender equality on the farm that earned us the Fairtrade International Breaking the Bias award. The award was presented at a Fairtrade International Women’s Day event that served as a platform for women to exchange their learnings and experiences, as well as to celebrate their achievements within their communities. From tending vines to bottling and promoting wines, we challenge industry norms by including women in every part of the winemaking process.


The Kenna Club

Established in 1989 by our founders’ wives, the Kenna Club, named after the red flowers, that fringe our vineyards, is a beacon for women's empowerment. This monthly gathering fosters skill-sharing and personal growth and provides opportunities for women to thrive both professionally and personally. Through collaboration and skill-sharing, we empower women to make meaningful contributions to their families, communities, and beyond.


What does the future hold for women empowerment at Van Loveren?

At Van Loveren, we believe that when women thrive, entire communities flourish. Through our ongoing efforts to support and uplift women in the workplace and beyond, we are proud of our role in breaking down gender barriers and building a brighter tomorrow for all.


Keep following our social media and blog posts to stay updated on our latest initiatives, or sign up for our newsletter.


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