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Van Loveren Community



For many decades the Retief Family has been actively involved with, and supporting our local community. We've been farming here for 3 generations and are proud to have 3rd and 4th generation employees working alongside us to ensure that Van Loveren remains South Africa's leading family-owned winery.


South Africa has quite a unique history. A story of hope, triumph and overcoming adversary. At Van Loveren we are proud of the small part we play in addressing amongst others land reform and creating a platform for our Employees Trust to unlock sustainable opportunities. In 2004 we were the 1st in the SA Wine Industry, and the very 1st winery in the Robertson valley to successfully conclude a Black Economic Empowerment (BEE) land reform partnership with 116 of our employees and pensioners. We could not have been prouder when in 2008 De Goree was awarded the National Agri BEE project of the Year.

Since 2004, we've concluded a further 2 successful empowerment initiatives, Olyfberg (2015) and Middelburg (2018). This brings the black owned grapes harvested by Van Loveren to 15% of our total. Our goal is to increase this to 30% in the next 5 years with new investments and planned expansions.

In addition the Van Loveren Employees Trust also owns 25% of the Fives's Reserve brand, giving employees further access to the value chain.

Van Loveren Community
Van Loveren Community
  • Five's Reserve Bursary Scheme for the children of employees.

  • Annual fundraiser for 5 local schools via the Java MTB Challenge & Trail Run.

     (R 820 000 paid out over the last 6 years).

  • Supporting and sponsoring local charities and sport organizations.

  • Subsidy of transport, housing and pre-school fees for employees.

The Van Loveren winery also received its Fairtrade accreditation in 2011 and is a proud contributor to the improvement of production and trading conditions for workers and disadvantaged employees. 


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